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May 2017
The vintage Heuer market continues to perform strongly, although the current pricing situation is confusing and is one that any "newbie" should study carefully before entering the market.
What do I mean by this? Well values for vintage watches are "all over the place", both for private sales and at auction. There are some very high prices being paid for "holy grail" watches, with which I have no problem, but as on all brands at the moment there are prices being paid for more ordinary pieces or watches that are not "correct" or may have re-lumed dials/hands which make no sense. So it has never been more important to do your due diligence (unless you have money to throw away of course ;)) "If in doubt ask" would be a good motto, especially when it comes to the correct serial ranges for particular dials, because the higher values go and the more is studied, the more critical this will become. I have lost count of the amount of watches sold with the wrong parts (mainly hands) or wrong serial numbers for their specific dial in the past 6 months...make sure you're not that buyer, unless the price is advantageous. Read as much as you can on the forums or if you have less time buy the three Heuer books (Autavia, Carrera and Monaco), they are really useful and will save much time and money in the long run...
There are some great vintage Heuers coming up for sale this June and again later in the year in November, many that have never been available to buy before in an auction. It will be interesting to see where the market is at the year end, however if the May auctions taught us anything, it is that there is a growing price differential between the very best and the rest. Average condition watches are around in greater numbers but the best can only be occasionally bought.
Generally in the market we are seeing Heuer collectors (of which there are a growing number) leading a "flight to quality", in the same way as is happening on Omega, Patek and Rolex. The very best holy grails are around in "numbers known" that are often lower than ten and each of the top collectors would love to own them, so it is not surprising that when the best come up they achieve strong money. I know that perhaps some Rolex & Patek buyers "look down upon" Heuer as being something of a "young upstart" however I would much rather pay £100k+ for the very best vintage Heuer than £3m+ for a Rolex, it is of course just a matter of opinion, there is plenty of room for all in the playground ;)
For this guide we again see prices rise or remain. The gap continues to grow between the most desirable and the less so and without doubt the price gap grows between the best condition (and all correct) examples and the rest, this is all reflected in the update. finally remember the remit of the guide, these are an amalgamation of private and retail prices, no "weight" is given to auction values.
Heuer Prices For Autavia Carrera and Monaco and market commentary
Vintage Heuer Price Guide Market Update for Autavia, Carrera and Monaco watches
The vintage Heuer price guide and market update for Autavia, Carrera and Monaco watches
The December 2022 Heuer price guide update
Information on the Heuer Autavia Orange Boy 1163
Vintage Heuer values in 2022 for Autavia, Carrera, Monaco
Information on the Heuer 2446 Seafarer for Abercrombie and Fitch
Vintage Heuer watch market update, Autavia, Carrera and Monaco values
Information on the 1st execution Heuer Autavia 2446 with all lume hands
Information on the vintage Heuer Skipper 7754 aka "Skipperera"